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Difference Between HomeSense and Winners

HomeSense and Winners are both retail chains owned by The TJX Companies, a leading off-price apparel and home furnishing retailer in the U.S. and worldwide. TJX is headquartered in Framingham, Massachusetts, and operates over 4,557 discount stores in nine countries. Both Winners and HomeSense follow the off-price retail model, which involves offering brand-name products at lower prices than traditional retail stores. In this article, we break down the differences between the two retail chains.


HomeSense is a leading discount home furnishing retail chain owned by TJX Companies, and it focuses specifically on home goods and décor. HomeSense burst onto the scene in Canada in 2001, bringing the off-price model to home goods for the first time. Over time, it expanded to Europe and the U.S. Today, HomeSense offers a variety of products for the home, including furniture, bedding, kitchen essentials, decorative items, and more.


Winners is a Canadian off-price department store chain that offers a wide range of brand-name clothing, footwear, accessories, beauty products, and home goods at discounted prices. The company was founded by Caroline Str and Neil Rosenberg in 1982. At that time, it was one of the first off-price department stores in the country. The store is known for its ever-changing inventory of products from various designers and brands, making it a popular choice for bargain hunters.

Difference between HomeSense and Winners

Product Selection

HomeSense primarily focuses on home decor and furnishings, including furniture, rugs, kitchenware, bedding, and bathroom accessories. They offer some apparel and accessories, but these are secondary to the main home goods focus. Winners, on the other hand, focuses on fashion apparel, footwear, accessories, and beauty products for men, women, and children.

Shopping Experience

HomeSense sells all kinds of stuff for decorating, from cheap and cheerful to fancy brands. Most things are a bit cheaper than usual, maybe because they’re a bit different or not the newest model. But lots of stuff is brand new too. Winners is known for its unbeatable deals, selling products at a 20–60% discount rate, and rotating the inventory throughout the year. They offer a faster-paced, almost chaotic shopping experience with densely packed racks.


HomeSense tends to offer more designer and higher-end brands for home goods, alongside everyday brands at significant discounts. The focus is on quality and finding unexpected treasures. Winners, on the other hand, features a wider range of brands, including budget-friendly options alongside designer labels. The emphasis is on finding great deals on fashion trends and everyday essentials.

Target Market

HomeSense appeals to budget-conscious home decor enthusiasts and interior design lovers who enjoy the thrill of finding unique pieces at amazing prices. Winners, on the other hand, attracts fashion-forward shoppers and bargain hunters who prioritize finding on-trend clothing and accessories at discounted prices. It is known for its ever-changing inventory of products from various designers and brands, which makes it a one-stop-shop for bargain hunters.

HomeSense vs. Winners: Comparison Chart


It’s important to note that while both HomeSense and Winners are owned by TJX and share the off-price retail model, they cater to different consumer needs and preferences. Ultimately, both HomeSense and Winners provide exciting shopping experiences with amazing deals, but catering to different shopping needs and preferences.


Which one is cheaper, HomeSense or Winners?

Winners might have more budget-friendly options in fashion, while HomeSense might have higher-end deals on home goods. It’s best to browse both stores and compare specific items to find the best bargains.

Are Winners and HomeSense the same?

HomeSense specializes in home goods and décor, while Winners offers a diverse range of brand-name products, primarily in the fashion and clothing categories.

Why is stuff cheap at Winners?

They buy overstock, end-of-season items, and sometimes even returns from other retailers at steep discounts, then pass the savings on to you. They also constantly keep changing their inventory, so they need to move things quickly to make space for new finds.

Are Marshalls and Winners the same company?

No, they are both off-price retail chains owned by the same parent company, TJX Companies.

Where does HomeSense get its products?

HomeSense, like other off-price retailers, sources its products through a variety of channels to offer brand-name items at discounted prices.

What is the best day to go to Winners?

Their inventory changes very frequently, often receiving new shipments several times a week. This means you can find amazing deals practically any day you go; it depends on your luck and timing!

What does Type 6 mean at Winners?

The “Type 6” code you see on some price tags at Winners likely refers to the item’s source. It indicates that the item was an overstock product from the manufacturer. It means the item is likely discounted even further from the original retail price due to being overstock.

Do Winners employees get a discount?

Most employees receive a 10% discount on their purchases at Winners. In addition to the regular discount, Winners might hold special events for employees, like friends and family sales, where they can enjoy higher discounts, up to 20%.

Can you return bras at Winners?

Unfortunately, Winners has a strict policy against returning bras due to hygiene concerns.

Can I return something from Winners to Marshalls?

No, both stores belong to the TJX Companies family, but they operate separately with their own return policies and inventory systems.

Are all HomeSense stores closing?

No, not all HomeSense stores are closing! There have been some individual store closures in recent months, though.

What is HomeGoods called in Canada?

In Canada, HomeGoods operates under the banner of HomeSense.

What kind of shop is HomeSense?

HomeSense is a Canadian retail chain specializing in off-price home décor and furnishings.

Can I use my HomeSense card at Winners?

Unfortunately, you cannot use your HomeSense gift card at Winners directly. Each store has its own system for managing gift cards and loyalty programs.

Is Winners American or Canadian?

Winners is Canadian! Although it’s owned by the American company TJX Companies, which also owns brands like TJ Maxx and Marshalls, Winners is exclusively found in Canada.

Does Winners own HomeSense?

Winners doesn’t actually own HomeSense, but they belong to the same family. Both Winners and HomeSense are owned by the TJX Companies.

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References :

[0]Manaher, Shawn. “Marshalls vs Winners: Unraveling Commonly Confused Terms.” The Content Authority, thecontentauthority.com/blog/marshalls-vs-winners. Accessed 15 Dec. 2023.

[1]"Winners Return Policy." Clinicinus, clinicinus.com/winners-return-policy/. Accessed 15 Dec. 2023.

[2]“Winners: Number of Stores in Canada 2016-2022.” Statista, 7 July 2023, www.statista.com/statistics/964490/number-of-winners-stores-canada/.

[3]Warburton, Jena. “TJ Maxx and Marshalls closing permanently in these major cities (here’s why).” TheStreet, 6 Nov. 2023, www.thestreet.com/retailers/tj-maxx-and-marshalls-closing-permanently-in-these-major-areas-heres-why.

[4]Image credit: https://www.canva.com/photos/MADyQ2DA62U-photo-of-discount-sign/

[5]Image credit: https://www.canva.com/photos/MAEBW3WCxMg-photo-of-grocery-store/

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