Difference Between Similar Terms and Objects

Difference Between MSRP and Invoice

MSRP vs Invoice

MSRP and Invoice Price are two kinds of prices involved in many kinds of merchandise but are mostly attributed to car sales and marketing. It is often brought up in the selling process or price negotiations for the merchandise. “MSRP” stands for “Manufacturer’s Suggested Retail Price.” This price, as its name suggests, is the price suggested by the manufacturer to all the dealers for that particular item or merchandise.

The MSRP in automobile sales is required by law to be shown to customers. It is made visible by plastering it as a sticker which is often placed on the window of the car. This earns the term its other name, “the sticker price.” The MSRP does include a list of equipment (both the typical and the optional) and their corresponding costs in addition to the destination charge. The MSRP is often high but doesn’t include other costs like taxes, registration, transportation costs, and other associated fees.

The MSRP is also a method in standardizing and regulating prices for a particular item or product in different locations. It gives an even playing field for the dealers and also ensures consumer protection for interested buyers. However, there is a misconception that the MSRP is the last or final price of the merchandises. This is not true, and customers can negotiate below MSRP depending on the condition of the car. Most dealers will ask for a price higher than the MSRP if the car is a popular or limited model.

On the other hand, Invoice Price is the “hidden price” of the particular merchandise. It is often referred to as the wholesale price. It also refers to the price that the dealer actually paid for that particular merchandise. Since the merchandise is considered “sold” to the dealer, the Invoice Price is usually lower than the MSRP. It is not normally displayed but readily available if the potential buyer wishes to look at it. The information is also available on the Internet such as with Kelly Blue Book and Edmunds.

Like the MSRP, the Invoice Price contains a list of the usual and preferable equipment with the list of every item’s equivalent price. Another item in this list is the destination charge.

Another advantage of the Invoice Price is that it serves as a starting point or baseline in price negotiations that will form the basis of, perhaps, the final price. The Invoice Price can also undergo some negotiations before arriving at the final price. The final price is based on the result of the agreement between price negotiations along with some concessions between the dealer and the potential buyer.


1.“MSRP” (or Manufacturer’s Suggested Retail Price) and Invoice Price are two kinds of prices for many kinds of merchandise but are more often used in automobile sales.
2.MSRP is characterized as the retail price while the Invoice Price is described as the retail price.
3.MSRP, as it name implies, is a suggested price from the manufacturer to the dealer. On the other hand, the Invoice Price is the price the dealer pays the manufacturer for the merchandise itself.
4.Both prices require listing all the equipment, their subsequent costs, and the destination charges.
5.MSRP, also called “the sticker price,” is the visible price because the law requires it while the Invoice Price can be requested from the dealer or checked on specific on-line sites.
6.The MSRP also acts as a standard price for a particular article of merchandise being sold in different places. It gives consumer protection from unfair deals and an even competitive field for dealers.
7.The MSRP, in comparison, is higher compared to the Invoice Price.

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