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References :

[0]Bodnar, Kipp and Jeffrey L. Cohen. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads With Blogging, LinkedIn, Twitter, Facebook, Email, and More. John Wiley and Sons, 2011.

[1]King, Kim Ann. The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy. Pearson Education, 2015.

[2]“How to Use Social Media for B2C Marketing.” Workspace Digital, https://workspace.digital/how-to-use-social-media-for-b2c-marketing/. Accessed 1 Nov. 2023.

[3]Image credit: https://www.canva.com/photos/MAEC-AeJDi0-woman-working-on-social-media-and-influencer-marketing-strategy-plan/

[4]Image credit: https://www.canva.com/photos/MADIdESl1r8-a-businessman-pressing-a-b2c-business-concept/

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