Difference Between Similar Terms and Objects

Difference Between Hypermarkets and Supermarkets

Supermarkets and hypermarkets are two different types of shopping stores where customers purchase their groceries, food, and other household supplies.

Difference Between Hypermarkets and Supermarkets

What is a Supermarket?

A supermarket is a large shopping store where buyers choose their products which are systematically arranged on the shelves.

Similar products are arranged nearby which provides buyers with easy time when comparing different products before making decisions on which product to purchase.

Additionally, the products on the shelves have price tags attached which helps buyers to decide which products to buy depending on their purchasing power.

What is a Hypermarket?

A hypermarket is a shopping store that is divided into the departmental store and is usually larger than a typical supermarket.

Hypermarkets retail all products which include electronics, groceries. Furniture, food, and toys among others which allows customers to fulfil their requirements under one roof.

Difference Between Hypermarkets and Supermarkets

Difference between Hypermarkets and Supermarkets

  1. Size of Hypermarkets and Supermarkets

Supermarkets are considered to be larger shopping outlets that sell a variety of goods to their customers under one roof. Their size is influenced by the fact that they offer many types of a specific product which ends up increasing the number of shelves.

However, hypermarkets are larger than a typical supermarket. Despite having shelves that contain different varieties of a specific product, hypermarkets have departmental stores that store various products.

  1. Prices at Hypermarkets verses Supermarkets

Products retail at moderately lower prices in a hypermarket which encourages many people to purchase goods in this stores. These stores offer products at discounted prices than other stores in the same industry.

Supermarkets offer their products at significantly higher prices as compared to the shops and other retail outlets in the surrounding. They tend to charge the executive shopping experience their offer to their customers.

  1. Interior Décor for Hypermarkets and Supermarkets

Interior decors in a supermarket are very attractive with distinctive colours and graphics. Some of the graphics and colours that are used in a supermarket represent a similar product or company which is a method marketing.

Interior décor in a hypermarket is moderately attractive. They do not have an attractive appearance, and they resemble more of a warehouse rather than a shopping facility.

  1. Services and Customer Experience

Another distinguishing factor between a supermarket and a hypermarket is that a supermarket provides warm services and has a personal touch. Moreover, supermarkets facilitate a warm and a pleasant outlook that attracts a large number of customers.

On the other hand, hypermarkets do not offer a personal touch and the warm services of a supermarket which makes them not to attract a large number of customers. The look of a warehouse does not offer executive customer experience to the buyers.

  1. Number and Variety of Goods

Supermarkets are known to stock large numbers of similar products to cover the large number of customers buying the same product. Also, fast moving consumer goods (FMCG) are stocked in large quantities and different varieties.

Hypermarkets stock number of similar products and different varieties. Fast moving consumer goods are available at hypermarkets than those available in supermarkets.

  1. Festive Season Offers

During the festive seasons, there is much excitement in supermarkets as they increase their decorations while introducing other aspects like games. The products are offered at discounted rates hence attracting a large number of customers.

There is no much excitement in a hypermarket during the festive period because they do not have promotions and marketing strategies for attracting customers to purchase their products.

  1. Frills

Supermarkets design their strategies with a lot of frills that are geared towards attracting customers with the motive of making them spend money on the company products. Supermarkets are very aggressive in pushing the customer to spend an extra coin.

On the other hand, hypermarkets have fewer frills than a hypermarket as their motives are enabling customers to access different household goods at subsidised costs. The motive of a hypermarket is to encourage more savings among customers.

  1. Reservations

Although the increasing number of hypermarkets around the world is helpful because customers are accessing goods under one roof, a significant number of economists and business people are against this model of business.

Hypermarkets offer goods at discounted rates which threaten the existence of other small retail outlets in the same region.

There are no reservations about the increasing number of supermarkets because they offer executive customer experience while at the same time providing goods at prices higher than market price which does not threaten small businesses.

Difference between Hypermarkets and Supermarkets

Summary of Hypermarkets and Supermarkets

  • A hypermarket is a large retail outlet that sells large number and variety of goods under one roof at a discounted rates while a supermarket is an extensive shopping where customers purchase different products under one roof at market rates.
  • Supermarkets offer executive customer experience to their customers with a warm reception, professional services, and personal touch so that they can attract a large number of customers while supermarkets do not implement strategies to attract customers.
  • The motive of supermarkets is to increase profits by encouraging customers to spend more money on their products through professional marketing while the purpose of hypermarkets is to help customers save by buying goods at discounted rates.
  • Lastly, supermarkets have interior decorations and frills that are used as a strategy for attracting customers while hypermarkets are moderately decorated, and they look more like a warehouse.

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References :


[0]Barros, Carlos Pestana. "Efficiency measurement among hypermarkets and supermarkets and the identification of the efficiency drivers: a case study." International Journal of Retail & Distribution Management 34.2 (2006): 135-154.

[1]Degeratu, Alexandru M., Arvind Rangaswamy, and Jianan Wu. "Consumer choice behaviour in online and traditional supermarkets: The effects of brand name, price, and other search attributes." International Journal of Research in Marketing 17.1 (2000): 55-78.

[2]Reardon, Thomas, et al. "The rise of supermarkets in Africa, Asia, and Latin America." American journal of agricultural economics 85.5 (2003): 1140-1146.

[3]Image credit: https://commons.wikimedia.org/wiki/File:Nesto_Hypermarket.jpg#/media/File:Nesto_Hypermarket.jpg

[4]Image credit: https://c.pxhere.com/photos/2c/e6/supermarket_nice_woma-898411.jpg!d

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