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Difference Between Marketing Automation and Inbound Marketing

In today’s competitive world, marketing plays an essential role in establishing relationships between your customers and the business you represent. It serves as the face of your company that translates key business objectives into strategies that will effectively help you meet your consumers’ needs and wants. The new technology-oriented world has given rise to new and improved ways to reach your consumer. Two such valuable strategies that allow you to reach people more effectively are market automation and inbound marketing.

Marketing Automation

 The term ‘marketing automation’ speaks for itself. It is a form of marketing that is automated, but it’s not just about technology. You may get confused, wondering whether it’s a technology or a new marketing strategy. Well, it’s actually both. Marketing automation is just as much a new form of marketing as it is a new tool that most organizations or business entities have never used before. It is the use of technology to identify potential consumers and automate marketing tasks and workflows in order to increase operational efficiency and get faster results.

Marketing automation aims to create a platform using software and technological tools to drive more effective marketing, which will eventually drive growth for your business. It is like an extension of online marketing that focuses on more effective marketing across multiple channels leveraging several marketing campaigns, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, E-mail marketing, social media, blogs, and more. The idea is to target consumers with automated emails, messages across email, web, and social media. 

Inbound Marketing

We live in a connected world now with billions of people accessing the internet, over half of them on their mobile devices. The world we know of has gone digital. Traditional marketing methods don’t work effectively on the current scenario. You need a more streamlined approach to draw potential customers. This is where inbound marketing come in. Inbound marketing is a marketing approach to create powerful, valuable content that best aligns with the needs and wants of your target customers and inspires long-term relationships.

Inbound marketing is a holistic marketing strategy that aims to create meaningful connections between organizations and people. The goal is to have a presence on all channels and be present where your target audience exists. Inbound marketing utilizes many forms of pull marketing to create valuable content and experiences tailored to your target audience. The idea is to draw visitors and potential customers toward your business instead of outwardly pushing your business’ offering.

Difference between Marketing Automation and Inbound Marketing

Meaning

Marketing automation is the use of technology to identify potential consumers and automate marketing tasks and workflows across multiple channels. It refers to software platforms and technologies that handle routine marketing tasks without the needs for human action. Inbound marketing is a marketing methodology that is designed to draw the attention of potential prospects via content creation. It is a digital marketing strategy that aims to create powerful, valuable content that best aligns with the needs and wants of your target customers.

Approach

Marketing automation is the use of software platforms and technological tools to replace mundane marketing tasks with automated solutions, such as creating automated workflows, sending emails and messages, scheduling social media posts, and more. Inbound marketing, on the other hand, is an online marketing strategy as a whole that is very different from traditional marketing techniques. It involves identifying connections and making data-driven decisions, and testing initiatives that connect in a meaningful way.

Goal

The idea behind marketing automation is to target consumers with automated emails, messages across email, web, and social media. The goal is to create a platform to drive more effective marketing, which will drive growth for your business. Inbound marketing aims to create timely, relevant, and contextual connections. When executed properly, inbound marketing results in a sale, subscription, donation, or engagement that appears natural to the end user. The goal is to have a presence on all channels and be present where your target audience exists.

Marketing Automation vs. Inbound Marketing: Comparison Chart

Summary

In a nutshell, marketing automation refers to the software platforms and technologies that replace mundane marketing efforts and tasks with automated solutions in order to increase operational efficiency and get results faster. Think of marketing automation as an extension of online marketing, but without any human intervention. Inbound marketing, on the other hand, is a digital marketing strategy as a whole that aims to create meaningful connections between organizations and people. It is a fully integrated approach to building your business and make valuable connections via the Internet.

What are 3 types of inbound marketing?

Inbound marketing can take many forms. The three types of inbound marketing that actually work and can translate to results are Search Engine Optimization (SEO), Pay-per-click (PPC) advertising, and content marketing.

What is considered marketing automation?

Marketing automation is the use of software platforms and technological tools to replace repetitive marketing tasks with automated solutions.

What is the difference between digital marketing and inbound marketing?

Many assume that the terms digital marketing and inbound marketing can be used interchangeably, but they are distinct marketing strategies. Digital marketing is to market through digital channels such as email, website, social media, search engines, etc. Inbound marketing is a marketing approach that aims to make valuable connections by creating powerful content and experiences tailored to your target audience.

Is inbound marketing the same as pull marketing?

Pull marketing is about getting the word out through advertising and promotion, whereas inbound marketing utilizes many forms of pull marketing to draw attention of the visitors toward your business’ offering.


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References :


[0]LeSueur, Jeff. Marketing Automation: Practical Steps to More Effective Direct Marketing. New Jersey, United States: John Wiley & Sons, 2007. Print

[1]Sweezey, Mathew. Marketing Automation For Dummies. New Jersey, United States: John Wiley & Sons, 2014. Print

[2]Miller, Scott Anderson. Inbound Marketing For Dummies. New Jersey, United States: John Wiley & Sons, 2014. Print

[3]Fishkin, Rand and Thomas Høgenhaven. Inbound Marketing and SEO: Insights from the Moz Blog. New Jersey, United States: John Wiley & Sons, 2013. Print

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