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Difference Between Pure and Classic Service

Pure vs Classic Service

A business wouldn’t survive the tight competition in the market without them allotting sufficient time for researching the niche market and the type of goods and services that can capture their tastes and preferences.
Note that there are different types of prospective buyers for each particular product. Consumers can be well classified according to their gender, location, age, economic brackets, or careers. Each subcategory of buyers may demand specific types of products. Makeup for women, winter jackets for those in cold countries, adult diapers for senior citizens, gadgets for the class A bracket, or ledgers for lawyers. Product placement will always depend on the people targeted by certain goods.

Along with this, entrepreneurs also need to understand that the success of a marketing strategy highly depends on the type of servicing that they choose to utilize. It is never enough to know what one would sell. It would also be best to find out how to sell.
On that note, it is only logical to emphasize the importance of a service system in marketing, service management, and operations. A service system is defined as a value of co-production configuration of employees working together in a single business entity run by technology, internal and external interactions connected through a solid value proposition and shared languages or regulations.

A single person serving a customer can be considered as the smallest service system while the world economy is the largest. Small-scale to medium-scale enterprises remain to be in-between the smallest and the largest of systems in terms of service management.
Small and medium-scale enterprises are known to take on two different kinds of service systems: pure services and classic services. Both strategies adapt well to the behavior of consumers, but they are utilized in different marketing conditions and situations.

Pure service is considered as the highest form of service given to consumers in the marketing continuum. In this type of service, the businessmen or the employees provide direct contact to customers such as in health care institutions or facilities as well as offering personal services.
Most business theorists also set the distinction of physical goods and pure services as discrete categories. In this light, a continuum has the pure services situated on one terminal point and the pure commodities or goods are placed on the other side of the spectrum. The question of inclusion of what the businesses have to offer remains unanswered.
Theorists, though, explain that most products of enterprises fall between these two categories. Picturing a restaurant would be a good start to understand this. The servers prepare the food and attend directly to customers. This is undoubtedly a form of pure service.

Then again, the restaurant may still be providing pure services to the connoisseurs by setting the ambiance, clearing the table, playing relaxing music, etc. Thus, the products offered by the small-scale enterprises (along with the services) may still be considered as pure services.

There is not much difference between pure and classic services. Both marketing strategies place an emphasis on the relationship with customers rather than the products and the market itself. Then again, classic or traditional service in the context of marketing management focuses not only on the goods and services but on the promotion and pricing as well. Whereas pure servicing involves the inclusion of the physical goods in the list of services that the entrepreneur can give their customers, classic servicing sees the advertisements and pricing strategies as a form of giving service.
Going back to the restaurant example, classic service is given to customers in the form of food and serving styles as well as on the prices included, the menu, and the way the entrepreneurs made the restaurant known to the customers.


1.Both classic and pure services involve direct contact with consumers.
2.Pure service is the highest form of servicing because of the involvement of relationship management. Classic service is considered as the most inclusive because of the consideration of pricing, promotion, products, and placement.
3.Pure service includes the physical product and the way it is served to consumers; classic service sees advertisements and adjustment of prices as a form of service.

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