Difference Between Similar Terms and Objects

Difference Between Adwords and PPC

Adwords vs PPC

Just like the world, money makes the internet go round. But how is this achieved when most websites do not require any sort of payment for you to utilize their services? The answer to this is advertisements. Companies pay a fee in order to let their adverts appear on certain sites in order to entice the site’s visitors to click their ads and visit their sites. Pay per Click or PPC is one of the schemes when showing online ads. It charges the advertiser for every click that its ads get instead of per thousand impressions, which was the standard prior to the introduction of PPC. Adwords is one of the services being offered by Google that offers PPC advertising. Prior to PPC, Google also primarily used CPM to measure the amount it should charge.

Although Adwords is probably the most popular when it comes to PPC advertising, it is not the only one as there are other companies that offer the same type of service. The list includes other software giants like Microsoft, Yahoo, and Facebook to name a few. Probably the biggest draw to Adwords is the fact that it is owned by Google, which also owns the biggest search engine of the same name. This provides Adwords clients the benefit of advertising in Google searches; providing them with ads that are targeted to specific people and specific needs. For big companies though, it is common practice to utilize more than a few advertising services in order to have a wider online presence.

PPC is not without faults as over the years, some people have exploited this by using automated software to generate huge amounts of clicks. This is not an allowed practice and any publisher who employs such techniques to increase their income is likely to get banned. Adwords is probably one of the stricter companies when it comes to what you can advertise. Things that relate to hacking and most medical terms are not allowed to be advertised. Also, names and words that have been trademarked by a competing company would not be allowed on Adwords.

Summary:
1. Adwords is an advertising service provided by Google while PPC is a type of online advertising scheme
2. Adwords is not the only advertising service that uses PPC
3. Adwords is the only the only PPC service that lets your ads appear in Google search


Search DifferenceBetween.net :

Custom Search


Help us improve. Rate this post! 1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
Loading...

Email This Post Email This Post : If you like this article or our site. Please spread the word. Share it with your friends/family.



2 Comments

  1. So finally my dilemma has been cleared and now i can easily evaluate the difference between Adword and PPC. Thanks for sharing such a clear and nice information.

  2. Thanks for sharing this article.

    Now I do a clear idea about PPC and AdWords and I can make anyone understand the difference between PPC & AdWords.

Leave a Response

Please note: comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Articles on DifferenceBetween.net are general information, and are not intended to substitute for professional advice. The information is "AS IS", "WITH ALL FAULTS". User assumes all risk of use, damage, or injury. You agree that we have no liability for any damages.


See more about : , ,
Protected by Copyscape Plagiarism Finder