Difference Between Similar Terms and Objects

Difference Between Armani and Armani Exchange

The clothing industry is the most sought out industry. The emergence of new fabrics and new trends has led to the growth of this industry, with big brands taking over the market, which has led to a lot of competition. One of the most popular fashion brands is Armani.


What is Armani?

This is a famous Italian fashion brand created in the year 1975 by Giorgio Armani, who is one of the most respected designers, not only in Italy, but also all over the world. The top-notch fashion house manufactures, designs, distributes and retails high-end shoes, watches, jewelry, cosmetics, eyewear, and haute couture, just to name a few.  This brand has expanded in the past, now consisting of several sub-brands as listed below.

  • Giorgio Armani

– This is the main line which is recognized best quality, highest prices, and classic designs.

  • Armani private

– This is the haute couture line, which mainly designs and manufactures red carpet gowns.

  • Emporium Armani

– Mainly targets young adults, and is the most successful brand under Armani.

  • Armani Collezioni

– This brand is well known for tailored suits and also shirts.

  • Armani Exchange
  • Armani Jeans


What is an Armani Exchange?

This is a sub-branch under Giorgio Armani, which was introduced in the market in 1991. It caters for fashion lovers that love wearing street chic clothes. The clothes under this sub-branch are trendier and more colorful and are mostly cotton, with no added polyester. The clothes are also less expensive as compared to other Armani sub-brands. The sub-brand may, however, house other designers who produce items under the Armani brand.


Similarities between Armani and Armani Exchange

  • Both are fashion labels founded by Giorgio Armani
  • Both may contain items designed by different designers


Differences between Armani and Armani Exchange

Main brand

While Armani is a fashion brand on its own, Armani Exchange is a fashion sub-brand under Armani.


Armani targets people of all ages. On the other hand, Armani Exchange targets street fashion lovers and teenagers.

Fashion sense

Armani contains all types of clothes. However, Armani Exchange contains casual wear and trendy clothes.

Pricing of Armani and Armani Exchange

Armani items are generally expensive. However, the sub-brand Armani Exchange has more affordable and less expensive items. It is the least expensive Armani sub-branch.

Year founded

While Armani was founded in the year 1975, Armani Exchange was founded in the year 1991.

Armani vs. Armani Exchange: Comparison Table


Summary of Armani vs. Armani Exchange

Designer fashion needs quality fabrics, clever craftsmanship, and unique items, which are offered by all Armani brands. Armani Exchange is especially ideal for teenagers and fashion street lovers, which is favored by the fact that it has the most affordable items in the Armani brands. 


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References :

[0]Image credit: https://commons.wikimedia.org/wiki/File:GINZA_-_GIORGIO_ARMANI..jpg

[1]Image credit: https://commons.wikimedia.org/wiki/File:ArmaniExchange.JPG

[2]Kahn Barbara. Global Brand Power: Leveraging Branding for Long-Term Growth. Wharton Digital Press, 2013. https://books.google.co.ke/books?id=FXO-AAAAQBAJ&pg=PA83&dq=Armani+exchange&hl=en&sa=X&ved=0ahUKEwix6NXjk4ffAhXiVhUIHXwRAMsQ6AEIWDAK#v=onepage&q=Armani%20exchange&f=false

[3]Jentjens B. & Arora A. Advertising Confluence: Transitioning Marketing Communications into Social Movements. Springer Publishers, 2014. https://books.google.co.ke/books?id=SqDtBQAAQBAJ&pg=PT87&dq=Armani+exchange&hl=en&sa=X&ved=0ahUKEwix6NXjk4ffAhXiVhUIHXwRAMsQ6AEISTAH#v=onepage&q=Armani%20exchange&f=false

[4]Tredre R. & Polan B. The Great Fashion Designers. Berg Publishers, 2009. https://books.google.co.ke/books?id=6nevAwAAQBAJ&pg=PA167&dq=giorgio+armani&hl=en&sa=X&ved=0ahUKEwi84N6Bk4ffAhVbRhUIHVToB1s4FBDoAQgtMAE#v=onepage&q=giorgio%20armani&f=false

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