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Difference Between Abercrombie and Hollister

shopping-bag-pdAbercrombie vs. Hollister

In the realm of apparel, one name often surfaces to the minds of the more illustrious buyers. Yes, it is definitely Abercrombie and Fitch (A&F). This is one of those high concept brands of clothing that people often dream to have. Also, there are other brands of apparels that newly surfaced just before the advent of the 21st century; two of which are the Hollister and Abercrombie (two of the three daughter companies of A&F). Now, there has been some confusion between these two brands, and the reason is most likely because they are owned by the same company, or key people.

Indeed, the Hollister clothing company is the biggest daughter, or subsidiary, of Abercrombie and Fitch. But unlike the technical definition of a subsidiary, Hollister actually functions more like a division of Abercrombie and Fitch. It does not function independently from its parent company. Other subsidiaries of Abercrombie and Fitch are: Gilly Hicks and Abercrombie itself. The latter is not the same as Abercrombie and Fitch. It is actually its kiddie version. Being marketed with the tagline ‘classic cool’, Abercrombie Kids, or simply Abercrombie, has a much younger focus than Hollister.

In terms of marketing and manufacture focus, Hollister eyes more on the high school level and mid teen buyers, specifically those between the ages of 14 and 18. Its sister company, Abercrombie, eyes more on a much younger set of consumers, or fashion fans, like those preteens to middle aged teenagers, from 7 to 16 years old.

With regard to the company history, the parent company Abercrombie and Fitch was long been founded, back in the year 1892. Since then, it has expanded and established many major headquarters around the world, with a company size of more than 10,000 employees and a company worth of more than $3 billion US dollars to date. Its daughter companies Hollister and Abercrombie all helped propel A&F to greater heights these days, and the two were founded more recently, last July 2000 and 1998 respectively.

Overall, it’s your choice what clothing brand you’ll buy. For as long as it is your own personal choice, or the clothing that is right for your age, and you have the money to buy it, then go ahead and grab your own set of Abercrombie or Hollister clothes. In summary:

1. Abercrombie is a smaller A&F subsidiary than Hollister.

2. Abercrombie was founded a little earlier than Hollister.

3. Abercrombie targets the younger teens and preteens, compared to Hollister’s focus on the middle-aged teenagers


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9 Comments

  1. not true. I shop at Abercrombie (kids) and i am 12 years old. I fit into all their clothes, and wear a size Large, which is a size 10-12 in girls kids siizes. i also have some clothes from Hollister and fit into an Extra Small, and a 00 in bottoms. all my friends are 12, and we are all skinny and shop there. its not geared to “middle aged teens”! its basically a range…they have little sizes like my my sizes (XS,00) and HUGE sizes (XXL, 12) in adult. Abercrombie and Fitch and Hollister have the same type of sizes. they both have xs to xl and 00-12. you are wrong. plus, abercrombie kids and hollister arent “sisters”! your stooopid!

    <3 you stupiddd 🙂

    • Its not about the sizes that they offer, it’s about the marketing. The clothes are geared towards certain ages; it doesn’t mean only certain ages will fit in the clothes. In general, those are the ages the stores market to. Gearing to a certain group simply means that those are the ages the company is trying to sell the clothes too. Just like Banana Republic gears the clothes to adults, yet I still wear some of the clothes. Just because I (an 18 year old) wears clothes that are more for adults doesnt mean the clothes arent marketed to mainly late 20+ adults.

    • You clearly do not understand. The store itself is designed for that age category, not saying that only that they can wear those clothes in their age group. It is just the age group they mainly focused on..
      <3no u stupid

    • You didnt have to say you were twelve we could all get that from your post, you really can’t grasp the core concept of the piece written above. Please get a tutor.

  2. I think that what you posted was very logical. But, think about this, what if you were to create a awesome headline? I mean, I don’t wish to tell you how to run your blog, but suppose you added a post title that grabbed people’s attention? I mean Difference Between Abercrombie and Hollister | Difference Between | Abercrombie vs Hollister is kinda boring. You should look at Yahoo’s front page and note how they create article titles to grab viewers to open the links. You might try adding a video or a pic or two to grab people excited about everything’ve written. In my opinion, it would bring your posts a little bit more interesting.

  3. That 12 yr old is so adorable you almost want to slap her. Sister companies means…. different companies owned and operated by one lrg company. Example: wal mart owns sams club….

    Also Hollister only offers xl plus in mens….

    Some people might be offended at a under weight child referring to a size 10 as HUGE. esp since wearing a double 0 could be considered anorexic.

    And the fact that abercrombie and fitch has in the past had nude modeling in their catalogs and you had to be 18 to receive it…. I highly doubt they are pitching to 12 yr olds lol

    • Kayde, It’s also offensive that you could consider 00 to be anorexic. I wear a 00 at hollister, and am normally a 1 or a 3 at other places. Not I mention I’m well weight proportioned to my size.

  4. First this is not about the sizes or how u wear ur clothes. This is about market and ad and how each brand market their product to a different audience. In this case we all know that hollister and abercombrie market the same product but in different perspective. Abercombrie focus their product on college students at different from hollister. This two branches sell the same product but the image of the store focus into diferent audience. THIS IS NOT ABOUT YOUR SIZE THIS IS ABOUT BUSINESS

    i work on this stores before.

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