What happened to the app that once had millions of users and why did it shut shop? What TikTok is doing any better than Vine that makes it so popular and addictive than Vine? Despite the same short-form video format, why is TikTok doing much better than Vine? Let’s take a look.

What is a TikTok?

TikTok is a popular, addictive video sharing platform and one of the most profitable social media sensations to ever hit the market. TikTok uses a short-form video format as its primary medium for creating and sharing funny, entertainment videos of up to 15 seconds long, but the company later extended the limit to 60 seconds, which proved to be a great move and successful. It surpassed its predecessors in short and quirky video content and supported a creative social media culture, establishing itself as one of the profitable app companies in the world. TikTok basically allows users to create short videos with background music that can be modified using multiple filters. However, amid rising concerns regarding privacy issues and inappropriate content, few countries including Indonesia, Bangladesh and India have banned TikTok.

What is Vine?

Vine was a video hosting platform featuring short-form looping videos of six seconds or so, a bit like TikTok. It was founded in June 2012 and Twitter purchased Vine in October 2012, as a fitting compliment to its short and effective microblogging medium. Vine managed to gain a decent fan following for some years, gaining reputation for humorous videos and the personalities who gained fame really fast through the platform. Vine was ultimately sidelined by the rise of Instagram which introduced a similar short-from video feature as a move to get on the game. Similar functionality was then incorporated into other platforms. Due to lack of monetization and profit making features, it failed to meet ever changing market needs and finally, Vine was shut down in April 2019.

Difference between TikTok and Vine

Creativity 

– TikTok boasts a lot of features on its platform but if you don’t know how to use them, it’s hard to gain popularity. The platform is all about getting creative and the most famed users are the ones who are the most creative and know all the ins and outs of the editing tricks TikTok has on offer. TikTok videos are longer than Vine videos, spanning up to 15 seconds, compared to Vine which featured only 6-second videos. With TikTok, you can chain up to four videos to create 60-second clips which greatly open up options for creators. On top of that, the TikTok’s duet feature truly stands out.

Features

 – With fun being one of the most common user motives, TikTok is very similar to other video sharing apps, including Vine, each representative of different types of video sharing apps. The one thing that makes TikTok kind of stand out from the competition is the ton of in-app editing features it has. With every tool, effects and filters at your disposal, it provides creators with way more tools than Vine ever did. And TikTok has already started to implement monetization for creators in much the same way YouTube does, or Instagram for that matter.

Monetization 

– Vine was a good tool to grow an audience but it stuck to its original 6-second video format for too long and creators could not find ample opportunities to experiment with new forms of video content. The actual business wasn’t making money either and the declining  business started to tumble further with the rise of Instagram and other new, creative video sharing platforms like TikTok. Finally, it lost grounds to Instagram and TikTok, shutting down in 2019.

TikTok vs. Vine: Comparison Chart

Summary

While Vine managed to garner some initial traction and users were actually drawn to the app’s simplicity, it failed to meet market needs as its user base increased and the social media landscape continued to evolve. Also, users could not experiment with new forms of video content and the business wasn’t making any money either and the declining users’ activity finally led to Vine’s demise. TikTok, on the other hand, is a recent social media platform that grew over time to become one of the hottest social media sensations and one of the most profitable apps in the world.

Is TikTok better than Vine?

TikTok allows users to create short videos with background music that can be modified using multiple filters and lots of in-app effects to help make their videos stand out. TikTok is more successful and profitable than Vine ever have. Despite Vine’s early start and competitive first-mover’s advantage, it lost grounds to TikTok.

Why is TikTok more popular than Vine?

There are a lot of reasons why TikTok is more popular and much better than Vine. For one, TikTok allows users to create longer videos compared to Vine, which only allowed 6-second videos on its platform. Second, TikTok has more features and functionalities than Vine, and TikTok literally changed the social media landscape with its quirky yet unique musical.ly-inspired video content.

Why did Vine die but TikTok?

There are a couple of reasons behind the death of Vine but the foremost reason was its lack of monetization while it did get ads eventually, the creators struggled to make any money at all. Ultimately, Twitter had to shut shop for Vine as it failed to make any profit on its investment.

Why did Vine shut down?

Vine was very limited in its features and didn’t offer a robust editing suite for its users or creators like TikTok has, like how the creators rely just on music and clever cuts to make their clips work. And also, Vine failed to make any money for its creators ad finally, Twitter shut it down.

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