1 response

  1. Uram Joshua Lee
    December 12, 2019

    Wow, there’s a couple amendments in here I’d like to make. As a rhetorician, I’m a wheezing at the irony of this article, in that it is rhetorical in nature. Nevertheless the logos is flawed, and the ethos is tainted from the getgo. I’ll take a shot at this:

    1. The term “bombastic” is used more than once in here – there’s no pillar of rhetoric that requires the language to be bombastic. Aristotle does, however, talk about the character of the speaker, which goes beyond style – this is closer to whether or not the speaker or their brand is trustworthy.
    2. Rhetoric is absolutely argumentative in nature – especially with discourse between two rhetoricians. It is still differentiated to dialectics, as their realities are continuously trying to incept the other’s. Whereas, in dialectics, the settlement is done in a third reality, in which all parties have accepted is a suitable scope.
    3. Rhetoric does work with deductive and inductive thinking, but works best with abductive thinking.
    4. Good Rhetoric does not assume the audience has limited intelligence – rather presents all sides of the argument to support balance in the matter.
    5. Rhetoric is not limited to public matters or state matters – it applies to anything. In fact it is a largely used in innovation, art, design, and in internal communications. Aristotle explained in from the viewpoint of theatre. Cicero talked about it from the perspective of law.
    6. Since it seems like a lot of the explanations in here seem anecdotal from the viewpoint of the writer, I will add this – logos (logic and truth), pathos (emotion, passion, empathy), and ethos (character, brand, morality) are the major pillars of rhetoric. Manipulation is a perversion of this, and is no longer in the realm of rhetoric (Cicero). Dialectics is definitely a more inclusive process of discourse. However, in real practice fails to mitigate or account for two major factors: 1. Competency – this is where “group-think” happens. 2. Social Responsibility – This is where evil or bad intentions can hide and flourish.

    There’s plenty more fallacies in this article. I will just leave those six here for now. I’ll also note that this article has one single citing – and it’s to itself. A good start to a better understanding rhetoric, I would suggest Poetics and Rhetoric by Aristotle and De Legibus by Cicero.

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