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Difference Between Aldi and Lidl

Aldi vs Lidl

Aldi and Lidl are supermarket chains, which are based in Germany. Both these supermarket chains have spread all over Europe and the rest of the world, whioch makes them a leader in the sector. Both these supermarket chains have many similarities but also have certain dissimilarities.

Aldi is the short form for Albrecht Discounts. It is not one company but two companies, owned by brothers. The two companies are Aldi Sud and Aldi Nord.
Aldi Sud mainly focuses its business in Austria and English speaking countries whereas Aldi Nord’s business is concentrated in Northern Germany and rest of Europe.

Aldi, before it was split apart, was owned by Karl Albrecht and Theo Albrecht. The company was formed in 1913 after the mother of these two started a small store in Essen. The company was spilt in 1960 over a row if cigarettes should be sold at till or not. Aldi Nord has its headquarters in Essen and Aldi Sud in Mülheim an der Ruhr.

Lidl has its headquarters in Neckarsulm. The company was formed in 1930, much later than Aldi. Though the company has been traced to 1930, it was in 1977 that Lidl ventured into the supermarket business on the lines of Aldi concept.

Though Aldi and Lidl are unique for its private labelled items, the former is known to have a greater advantage.

When comparing the two supermarkets, Lidl is considered to be more promotional. Unlike Aldi chain, Lidl uses EDLP for promotion of non-foods. When dealing with customer demands, Lidl is known to react faster to the demands of the customer. Lidl pursue the suppliers for the product that they want.

Summary

  1. Aldi is the short form for Albrecht Discounts. It is not one company but two companies, Aldi Sud and Aldi Nord, owned by brothers.
  2. Aldi was formed in 1913 after the mother of the two brothers started a small store in Essen. The company was spilt in 1960 over a row if cigarettes should be sold at till or not.
  3. Lidl was formed in 1930, much later than Aldi. Though the company has been traced to 1930, it was in 1977 that Lidl ventured into the supermarket business on the lines of Aldi concept.
  4. Aldi Nord has its headquarters in Essen and Aldi Sud in Mülheim an der Ruhr. Lidl has its headquarters in Neckarsulm.
  5. When comparing the two supermarkets, Lidl is considered to be more promotional.

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