CNBC VS Fox Business

In business, fast but reliable information is crucial. Many business decisions are made within minutes, and people need accurate information around the globe to make big decisions. Nowadays, broadcasting networks have a specialized channel that is entirely devoted to the business sector. Both CNBC and Fox Business channels belong to the same category of channels. These business channels are operated independently and act like sister channels to the network’s main news division.

CNBC (stands for Consumer News and Business Channel) and FOX Business are competitors in both satellite TV and cable in bringing in financial and business news. Both also cover trading information issues as well as stock markets all over the world. Both are owned by American companies and communicated via the English language. Both channels are considered to be the “financial and trading channel arm” of their respective news channels.

CNBC is owned by NBC Universal and was started on April 17th, 1989. It operates under the NBC network and has the following sister channels: CNBC World, MSNBC, NBC, and the Weather Channel. CNBC has its main headquarters in New Jersey. As a business and trading channel, CNBC is viewed in the United States and Canada. Aside from being broadcast in cable and satellite TV, CNBC is also available on satellite radio Sirius and Internet television.

On the other side of the spectrum, there is the Fox Business channel, a new channel owned by the Fox Entertainment Group. The Group, in turn, is owned by Rupert Murdoch’s News Corporation. Fox Business channel provides the same content and treatment (business and trading information) in the United States and Australia. Fox Business channel first aired on October 15th, 2007. Its headquarters is in New York with its sister channel Fox News.

Both CNBC and Fox Business channel have the same audience demographic – the upscale and higher educated viewers with average incomes and consumption power between the ages of 25 – 54. Also included are the successful advertisers. Fox Business channel aims to focus on the “Main Street” rather than the CNBC’s “Wall Street.” CNBC is much older compared to Fox Business channel, and it has a larger audience, around 400,000 in number. Meanwhile, Fox Business channel is gaining momentum and has an estimated 100,000 viewers.

Both channels have a similar resource. They feature contents and resources from “The Wall Street Journal” and the “New York Times.” “The Journal” and the “Times” have a contract with CNBC to avail of its resources (both reporters and content) while being owned by the News Corporation, Fox Business’ parent company. The same is true with the “New York Times” as it has a content-sharing agreement with CNBC.

Summary:

1.Fox Business channel and CNBC are competitors on both satellite and cable TV as channels for businessmen and entrepreneurs. Both channels have the same target audience and demographic profile.
2.CNBC was established earlier (April 17th, 1989) compared to Fox Business channel which was established on October 18th, 2007.
3.NBC is owned by NBC Universal and has four sister channels. Fox Business, on the other hand, has Fox entertainment Group as its owner and has one sister site.
4.Both networks are using the English language as their medium and are viewed in the United States. CNBC can also be viewed in Canada while Fox Business is aired also in Australia.
5.CNBC, by far, has the higher number in viewership compared to Fox Business channel.
6.CNBC is also available on Sirius, a satellite radio, and in an Internet television format.
7.CNBC is focused on the “The Wall Street” while Fox has its interest on the “Main Street.”

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