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Difference Between TikTok and Facebook

TikTok just hit a home run surpassing 3 billion downloads worldwide, a critical milestone that only social media giant Facebook has been able to achieve. This brings TikTok into the league of the biggest players in the social media circle. As it seems, Facebook isn’t the only addictive app people can’t live without. Let’s take a look how the two stack up against each other.

What is TikTok?

TikTok is probably the next social media sensation which came out of nowhere. It was created in China where it is known as “Douyin” and for the rest of the world it is popularly known as TikTok. Owned by Chinese company ByteDance, TikTok is actually a video sharing platform wherein people can upload short, funny videos of up to 15 seconds and looping videos up to a maximum of 60 seconds. TikTok joined Musical.ly where mostly teenagers could upload their lip-syncing music videos. It was very fun for the young crowd and then more experienced people started uploading original videos which made them famous on the platform, and they became influencers. TikTok is now one of the world’s fastest growing social media platforms.

What is Facebook?

Facebook is a popular social networking site that gives you the power and freedom to build community and connect with your family and friends online. It helps you connect with the people you know and care about. It enables you to communicate, stay up-to-date, and keep in touch with them. Originally a network for select college students, Facebook first expanded into high schools, then larger networks, taking students and colleagues across the country, and eventually took over the world. Today, everybody is on Facebook – your mother, your father, your sister, your brother, and probably even your grandparents. Even some of the world’s biggest and well-known brands now use Facebook to build engaged and profitable communities.

Difference between TikTok and Facebook

Content 

– One of the key differences between the two is the type of content or data the users are so addictively plugging into the app. TikTok is all about videos, typically short-form videos where people record them doing all kinds of funny stuff- some of the most popular being lip-syncing music videos, dancing videos and comedy skits. Facebook has everything, from pictures and video posts to quizzes, trivia, fun posts, challenge posts, memes, and so much more.

Paid Advertising

 – TikTok mostly targets the Gen Z audience and its reach is higher among females of age 18-24. Also, TikTok is not a very matured marketplace like Facebook, so the costs of advertising are much cheaper than on Facebook and other social media apps. Facebook ads are targeted towards users based on their location, demographic, and profile information. If you set up your campaign right, you can drive quality clicks and impressions to produce value for your business. So, Facebook ads turn out to be more profitable than other advertising channels like TikTok.

Market

 – Facebook is an already matured marketplace and it’s huge, and oversaturated with all types of commercials to suit businesses of all sizes. The Facebook platform is rapidly changing. The behavior of Facebook changes, the rules change for communication/notifications and the News Feed. And thanks to its size, rivalry is fierce since so many brands advertise on Facebook. TikTok is a relatively new marketing platform so competition is less and since there are fewer ads on TikTok, it makes it easier and affordable to stand out.

TikTok vs. Facebook: Comparison Chart

Summary

Facebook is a social networking site that helps you connect with people from all across the globe by giving you the power to build a community where anyone can create, share and upload pictures and videos, and post links to news or other interesting content on the web. TikTok is a video sharing platform which has grown over the years to become the next big social media sensation after Facebook. In fact, TikTok is now one of the world’s fastest growing social media platforms. TikTok recently crossed the 3 billion mark in downloads globally across both App Store and Google Play.

Which is worse TikTok or Facebook?

The Indian Government has already banned TikTok saying it deemed harmful to the sovereignty and integrity of the nation. But despite the ban, TikTok surpassed 3 billion downloads worldwide. Facebook is also under the privacy watchers’ radar on the grounds of data security and privacy. 

What is the main purpose of TikTok?

TikTok aims to be the next social media sensation by creating a platform where users can create, find and share short funny videos. The idea is to get people to express themselves through dancing, singing, comedy, and all kinds of mediums.

Is TikTok safer than Facebook?

Despite some concerns, the makers of TikTok say the popular video sharing app is safe to use but some cybersecurity experts consider it a threat. Facebook has also a track record of incidents highlighting inadequate measures to data privacy. So, when it come to data privacy or security, neither of the two is safe.

What is bad about TikTok?

In India, the Madras superior court said that pornography and other illicit things were encouraged with the app. TikTok is also more prone to phishing attacks and stalking. Using TikTok is risky, but so does any other social networking site or application.

Why is TikTok so popular?

Despite all the security concerns and inconvenience, TikTok has been the most downloaded app during the year 2018 and the first quarter of 2019, and recently, TikTok has surpassed 3 billion downloads worldwide. And the numbers don’t lie.

Why are they getting rid of TikTok?

TikTok is banned by the government of India because of national security issues, following a border clash with China. Indonesia and Bangladesh have already banned the app in their country amid rising concerns about inappropriate content.

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References :


[0]Zarrella, Dan and Alison Zarrella. The Facebook Marketing Book. California, United States: O'Reilly Media, 2010. Print

[1]Abram, Carolyn. Facebook for Dummies. New Jersey, United States: John Wiley & Sons, 2012. Print

[2]Miller, Michael. Facebook for Grown-Ups. Seattle, United States: Que Publishing, 2010. Print

[3]Treadaway, Chris and Mari Smith. Facebook Marketing: An Hour a Day. New Jersey, United States: John Wiley & Sons, 2010. Print

[4]Image credit: https://www.maxpixel.net/static/photo/1x/Logo-Mouse-Cursor-Facebook-Mouse-Pointer-76536.png

[5]Image credit: https://pixabay.com/photos/tiktok-social-media-app-tik-tok-5323007/

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